Defining Product Goals
less than a minute
Product Goals
Product goals are a way to turn your vision for your product into easy to understand objectives that can be measured and achieved in a certain amount of time.
When generating product goals, you need to understand what problem you are solving, who you are solving it for, and how you measure that you achieved the goals.
Initiatives
Product goals can be broken down into initiatives, that when accomplished, deliver against the product strategy.
Initiatives can then be broken down into epics, stories, tasks, etc. among product teams, with high-level requirements associated.
Epics
An epic is a complete business feature with outcomes defined before stories are written. Epics should never be open ended buckets of work.
Tips
- Product goals need a description and key results needed to achieve them.
- Initiatives need enough information to help the team understand the expected value, the requirements, measure of success, and the time frame associated to completion.